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Elements of a Great Solution Demo
By: Steve Robins The Solution Demo Series, Part III This is the third part of the Solution Demo Series. Check back for additional posts (see end of post for complete list). Also, be sure to check out...
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Think Like Your Customer
The Key To Solution Marketing: Understand the Customer By: Steve Robins I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the...
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The Solution Leader? You Betcha!
– By Steve Robins Solution Leadership Has Its Privileges Let’s call it a leadership statement. You know, the boilerplate that shows up on home pages, at the bottom of press releases, and just about...
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Build a Winning Solution Marketing Strategy – ProductCamp Boston
– By Steve Robins Practical Advice on Building a Solution Marketing Strategy Session abstract: What is solution marketing strategy and how does it differ from product marketing strategy? Solutions go...
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Think Like a Martian
The value of a fresh perspective All of the recent news around the NASA’s New Horizons mission and Pluto has me thinking of… Martians. Let me explain. How would you approach a solution marketing...
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